800 638 0926 info@fescosales.com

FESCO Values

FESCO Emergency Sales is the benchmark dealership
of the fire apparatus, law enforcement & EMS industry.

Who We Are

FESCO Emergency Sales is a 3rd generation family-owned & operated dealership. Throughout the mid-Atlantic area, FESCO is the authorized sales & service representative for: Horton Emergency Vehicles, Rosenbauer America, Medix Specialty Vehicles, Emergency Vehicles Inc. (EVI), and Firovac. Our company was founded in 1953 by Walter “Ed” Laake. Our vision and mission represent the commitment to excellence instilled in us by him.

We represent the highest quality products, have the best and brightest people, and provide exemplary customer service.

Being the leader in our market, new customers seek us for what our repeat customers already value: our responsiveness, reliability, quality, ingenuity, excellence, and integrity. Our energized and talented associates are committed to quality standards through a team approach that, in combination with our competitive pricing, provides us with outstanding opportunities. We in turn re-invest in our business and in our associates. At FESCO we are building for the future: in our industry, in our relationships, and in our company.

Granpa-Edv2 Company Values

Our Service Commitment is “to do what’s right, the right way, every time;
and to resolve the issue before it becomes an emergency.”

Shared Values


We strive to do what is right the right way, every time.
We set high standards for productivity and we measure ourselves against them.
We set high standards for quality, plan those standards into jobs, and hold ourselves accountable, striving always to exceed even our own expectations.
We hold Quality Assurance meetings monthly and examine our performance regularly to maintain the highest quality, safety, and customer service standards.


We treat our customers as partners.
We treat all others the way we would like to be treated.
We practice honorable conduct that encourages goodwill, professionalism, and helpfulness.
We cooperate and work with everyone to achieve the end result all desire.
We listen to partners and communicate accurately, clearly, and knowledgeably.
We seek win-win solutions to all issues.


We attract the most talented associates, and we promote from within.
We teach all associates FESCO’ policies and procedures.
We take the time to mentor, train, and support our associates so they can become the best they can be.
We set clear expectations for job goals, quality, and performance at every level of the organization, and we hold ourselves accountable for them.
We encourage, recognize, and reward excellence.
We strive constantly to improve our associates’ personal welfare and well-being.


We treat people fairly; and we are honest in all communications.
We negotiate a fair deal for all involved; we seek win-win outcomes.
We hold ourselves to the highest ethical standards.
We do what we say we will do; and we do the best job we know how.


We strive to earn others’ trust and to never jeopardize it.
We place our trust in others and verify that over time.
We create an environment that encourages customers to tell us what they think; we seek to understand before seeking to be understood.


We promote the company’s reputation within our industry and in our markets, and with our customers and associates.
We conduct ourselves in a manner to make our founder, our executives, and ourselves proud.


We provide outstanding post-delivery service and support.
We make our partners’ concerns our own and respond to our partners’ needs quickly and efficiently.
We consider it our responsibility to provide a high level of service to others, including our partners, coworkers, and our community at large.
We provide our associates with a high level of benefits, human resource services, and education & training opportunities.



Get in touch with Us

If you are searching for someone to guide you to the right emergency equipment, you’ve come to the right place. Reach out to us and we’ll gladly answer any questions you have.